The Power of Design - "High Tech & High Sense" Builds Corporate Brands
- kitadesign
- Jan 13, 2016
- 1 min read
Nikkei Inc.
Design as a "new resource" to win in the world.
Japanese companies have high technology but weak sense of design.
This book offers concrete proposals based on the experiences of a product designer who has worked on world-brand products such as AQUOS and WINK chairs, to help Japanese companies develop the design strategies they need to win in the world.
